Rental Property Marketing
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Marketing Your Rental Property
Marketing a rental property has more to do with merchandising than selling. Many tenants choose a house based on comparing other properties in the same area. They scrutinize price, upgrades, outer appearance and neighborhood. Although we cannot control a neighborhood, we do inspect each property to ensure it is in the best possible condition to attract a desirable tenant. We also want to make sure the property is priced right. A property that is priced too high will remain vacant which is far costlier than accepting a lower rent rate with a quicker move in date. We keep our clients posted on activity and make suggestions as needed. We pride ourselves in leasing the majority of our listings within 30 days.
Dedicated Leasing Specialist
During the leasing process you will work with an assigned leasing professional whose only goal is to get your property marketed and get it rented quickly. During this time, you can expect us to be checking on your property and showing it to prospective tenants, as well as updating the listing on various websites, answering potential tenant questions and communicating with you. Our team will ensure that your property is presented in its best light online and in person to get you a great tenant.
Professional Rental Market Analysis
Pricing the home correctly is one of the most important factors in getting it rented quickly. Overpricing the home will cause the property to rent less quickly, costing you time and money.
We start with a competitive rental price analysis which combines market data with our professional knowledge of current market conditions to give you the most accurate rental price possible. This will get the home rented fast and for the most that the market will bear.
Professional Photos and Video Tours
If your property doesn’t look good online then prospective tenants will not want to come view it in person. We take professional photos and video tours of our homes - In our experience properties that have professional photos get rented much faster.
Online Advertising Exposure
We market your property through our property management software called Appfolio. It then syndicates the listing out to several websites, including all the popular rental sites like Zillow and Trulia.
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As Your Houston Property Manager, We Take Care of Everything.
Marketing
Effective marketing plays a pivotal role in attracting qualified tenants. Our services include a thorough market analysis tailored to each property we manage, ensuring optimal returns on your investment. Additionally, our dedicated social marketing expert works full-time to expand the reach of your property listings, whether for rent or sale, maximizing visibility to potential tenants or buyers
Tenant Screening
We meticulously screen all potential tenants and manage every aspect of the tenant placement process, from facilitating their move-in to handling rent collection and addressing maintenance. Our high standards are clearly disclosed and consistently followed
Maintenance
Maintenance poses significant challenges in property management, particularly regarding adherence to Texas Property Law, which governs repair requests and liability. Our company maintains stringent policies in this realm, mandating compliance from all tenants, investment owners, and First Class employees to mitigate risks and ensure proper protocol is followed at all times
Financial Reporting
We process statements from the 5th to the 10th of each month.
We initiate ACH bank transfers on the 10th day of each month.
Although we have online portals that will give you 24/7 access to your statements, we still e-mail a copy to you as well once the ACH transfer is made.
At the end of every year, you will receive an excel spreadsheet which will summarize the entire year’s income and expenses.
HOA Violations
We will handle all HOA (Home-Owners Association) deed violation letters. We will make sure any violations are corrected quickly. We normally encourage investors to allow the notices to be sent directly to our office so we can respond to them immediately and correct any possible violations.
you’re protected with our guarantees
$1500 PetGuarantee
We understand many landlords are hesitant to allow pets in their properties. With nearly 70% of all renters owning a pet, it has become necessary to have a pet policy so that you don’t lose out on many potential good tenants. At First Class we use petscreening.com to prescreen a pet before it is approved. We also have a pet guarantee at no charge to the owner. First Class Management guarantees up to $1500 in pet damage caused by an approved pet that has gone through our process.
100% Service Satisfaction
We want to make sure our clients are happy with our service, so we do not force a long-term contract. If our clients are unsatisfied with our service at any time, First Class guarantees them the right to terminate our management agreement with 30 days’ notice.
Leasing Fee Guarantee
You will never pay 2 leasing fees in the same 12-month lease term when we approve a tenant in the property. If a tenant breaks the lease before the end of the 12-month term we will release the property at no cost to you. This guarantee does not cover early termination for Military Deployment, Family Violence or Sex Offence or Stalking as these are protected classes under Texas law.
Vendor Guarantee
All vendors will be licensed and insured. First Class Realty will never hire a vendor that we have not personally vetted to work on your property.